The Ultimate Jewellery Lust List welcomes Jutta from Little 15 Jewellery!
1. So Jutta, firstly could you tell us a bit about yourself, and where your passion for jewellery started?
Hi Ultimate Jewellery Lust List. Many thanks for inviting me to an interview for your blog.
I am the owner and all round taskmaster at Little 15 Jewellery, an independently owned and run jewellery boutique in the City of London.
We sell multi award winning British Designers Shaun Leane, Alex Monroe and Monica Vinader as well as collections from young up-and-coming talent such as Eleanor Ford, Kimberley Selwood, Jacey Withers and Tina Lilienthal.
As for myself, I was born and raised in Germany but my love for music, fashion and a fascination with the English language drew me to the capital of cool, London Town. Planning to stay for only a year I am still here after nearly 17 years!
My interest in jewellery has grown out of a passion for fashion. Now I find my personal tastes for jewellery evolving all the time. I sometimes even surprise myself when I fall in love with a particular piece which years ago I would probably have dismissed. My current most coveted item is the Cherry Blossom Pearl Bud Ring by the very talented Mr Shaun Leane.
2. How did the idea for Little 15 emerge?
Little 15 was born out of the idea of bringing unique designer jewellery to the more corporate world of the City of London.
London is crammed full of amazing boutiques with cutting edge products and store design. The City is a huge exception to this and we wanted to proof that it is possible to be the odd one out and that City workers are stylish and fun people too.
3. What is the biggest success of Little 15?
A huge milestone was launching our new and much improved website in October last year and our most proud moment so far was being named number 8 in the Retail Jeweller Magazine ‘Most Inspiring Independents’ List.
4. Which celebrity's jewellery do you notice most?
I am forever checking people’s jewellery, be it on TV, Film, magazines or on the bus and tube... I am not really a big celebrity follower but I love the long gold pencil pendent worn by Christina Hendricks as Joan Holloway in the television series Mad Men – very elegant.
5. Of all the designers you could stock, apart from the brilliant array you currently have, who else would you most like to stock and why? (It could even be a jewellery designer who has now passed away, even someone from Tudor times say!)
Oh, thanks for the kind words...'brilliant array' - like it!
I have already ticked my ‘most wanted’ of the list earlier this year when I finally got the go ahead from the lovely Shaun Leane and started stocking his silver collections. In only a few months his jewellery is now our bestselling range in-store. Shaun has deservedly won Jewellery Designer of the Year for the second year in a row and for the fourth time in his career - it seems he is simply untouchable at the moment.
and you'll see what I mean!
6. What is your favourite piece of jewellery that you own and why?
My Tina Lilienthal Red Cherry Necklace which I've owned for years, way before Little 15 ever even entered my mind. I wear all the time and still love it as much as on the first day. My most recent purchase was the Luna big statement ring by La Diosa Luna in gold vermeil and black onyx.
7. What do you love most about your job?
Buying all the jewellery and meeting new designers but I get such a buzz from great customer feedback and when a client returns time and time again.
8. Finally, thank you for taking part and where can we buy Little 15 jewellery and not just on the internet....???
Thank you for the interview.
Jutta
x
